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6th February 2024

Goonj Committee's Mindmaze unfolded with an array of engaging activities that brought participants together to celebrate a fusion of entertainment, technology, and cultural knowledge. Two standout events, a Quiz, and a Treasure Hunt, captivated the audience with excitement and camaraderie. The event was meticulously organized, and the rules were explained before the commencement of the events.
Mindmaze was not just an event; it was a celebration of intellect, teamwork, and enthusiasm. The Quiz and Treasure Hunt, each with its unique flavor, left an indelible mark on the participants and the audience alike. As teams of "Gangs of Wasseypur" and "12th Fail" stood atop the podiums, the event concluded with a sense of accomplishment and shared joy, bringing people together in the spirit of cultural appreciation and friendly competition.
The groups showcased their teamwork, strategic thinking, and swift problem-solving skills and took home a bag full of learning and memories.

Dil-Khush-Diwali 2023

6th November 2023

This year Diwali arrived early at Atharva School of Business campus. The Cultural Club ‘Goonj’ at Atharva School of Business organised a grand celebration ‘Dil Khush Diwali’, to bring all the students and staff together and celebrate this festival of lights. The event began with a warm and inclusive introduction that set the tone for the day's festivities. Attendees were welcomed with open hearts. The attendees included ASB’s management, faculty members and non-teaching staff along with students.
The event's formal commencement began with the Saraswati Vandana. The event featured a diverse range of activities. Participants showcased their talents through vibrant and culturally rich dance performance, reflecting the spirit and essence of Diwali. These performances added an element of art and entertainment to the event, engaging the audience and spreading joy.
The highlight of the event, the Diwali décor competition, saw active participation from attendees. Participants displayed remarkable creativity by crafting exquisite rangolis and decorative items, such as lanterns, diya holders, beautifully decorated diyas, mandalas and many more.
The participating teams were evaluated on parameters like creativity, theme, presentation skills and teamwork by the esteemed panel of judges. Certificates of Achievement along with reward vouchers were presented to the deserving participants, acknowledging their outstanding contributions to the event. ‘Dil-Khush Diwali’ concluded with an abundance of happiness and the uplifting spirit of Diwali. The event provided a platform for individuals to showcase their talents, fostering a sense of community and cultural pride. The positive spirit of Diwali was truly captured, leaving attendees with cherished memories and a sense of togetherness.

Constitution Day

December 23, 2022

Atharva School of Business and Atharva Institute of Management Studies celebrated Constitution Day. The Speaker Mr. Shivang Sharma and DR. Abhijit Sarkar share the Imporatnt of Constitution Day. On The Day came to remember the well-known Vande Mataram, the song that gave us freedom. May the Indian spirit prosper forever. To remember is to cherish.

Human Rights day

December 13, 2022

On Account of Human Rights day, the Cultural Club GOONJ of Atharva school of Business and Atharva Institute of Management studies actively participated in various roleplays to demonstrate to everyone about a plethora of issues that each one of us encounter in our workplaces, education institutions, and in our day to day lives as a whole.

The value of defending one's rights and seeking justice when they are violated was underlined in these performances. Some of the issues that were highlighted in these roleplays were human rights, right to education, consumer rights, equality and non-discrimination in the workplace and, many more like these.

Launch of Cultural Club

GOONJ- The Voice of Youth

The Cultural Club “Goonj- The Voice of Youth” was launched on 24th February 2022. The Traditional day was celebrated as “Rangeen Bharat” on the same day. The event was a whole day long and was held in the Seminar Hall. The Dignitaries, Ms Pallavi Rane Ma’am, Dr. R.G. Ratnawat Sir and Dr. Harshita Kumar Ma’am inaugurated the ceremony by lighting the lamp. It was accompanied by a melodious Ganesh Vandana and then the grand event began.

Rangeen Bharat program included Solo & group singing performances, dance performances, Ramp walk etc. There were more than 100 participants. The function revealed many aspects of the different cultures before the audience. Everyone sat glued to the show. Everyone enjoyed it a lot, praised the entire event and dispersed with a hope that such events should be organized in future giving a chance to students to display their talents. Rangeen Bharat program enabled us to know about rich Indian culture, inculcating a feeling of pride to be an Indian.

Cultural Club

Goonj- The Voice of Youth

The Cultural Club takes care of the Institute's cultural events throughout the year. Cultural Club “Goonj – The voice of youth” aims to bring out the latent talents of the college's students. The Cultural Club helps students discover the skills within themselves and gives them a platform to showcase it. It helps create a sense of togetherness and bond among their peers while up-lifting their confidence.

The objective of Goonj is to bring everyone together in joy and celebration and encourage students to engage in cultural activities and expand their creative ability.